High-end Italian vegetarian food arrives in the UK: Meet Rossorapa UK

The UK has witnessed soaring a number of people adopting veganism, reaching 3.5 million in 2018. The surge towards veganism is attributed not just to a healthier lifestyle choice, but also concerns about the impact of cattle farming on the planet. In fact, it has been shown by many — including the American Geophysical Union and Science Magazine ­– that agriculture is the second-biggest contributor to greenhouse gases, behind motor vehicles.

The vegan trend is more than just following a plant-based diet, to many it is about adopting a lifestyle where sustainability and nature are at the heart of everything they do, a motivation that newly arrived Rossorapa UK follows.

“More and more people worldwide are turning to veganism. It is not to 'be cool', it is a personal responsibility. People are making informed choice to feel and be better. ” Stefania Barbaglio, Managing Director and co-founder at Rossorapa.

"Being vegetarian or vegan doesn’t mean compromising on nutrients and taste. A plant-based diet can be incredibly varied, nutritious, and delicious: it’s all about combining the right ingredients. Taste is key for us.”

The huge surge towards veganism can be accredited to more than just health concerns. Many people are becoming concerned about the impact that cattle farming has on the planet. In fact, it has been shown by many, including the American Geophysical Union and Science Magazine that agriculture is the second biggest contributor to greenhouse gases, behind motor vehicles.

By combining high quality and great taste, Rossorapa offers more than just plant based foods, it introduces the concept of food for the soul. All products are harvested respecting the natural cycle of crops, free from preservatives, refined sugars and any other artificial chemicals. Rossorapa says nature provides everything we need, there's no need to add anything else.

Gianluca Ferrari, founder of Rossorapa, works to ensure all Rossorapa products at top quality, combining Italian tradition with innovation: “Production at our organic farm Azienda Agricola Villaretta near Cremona in Northern Italy adheres to stringent high standards. I am a firm believer in sustainable agriculture based on new technologies and powered by renewable energy. This, along with respect for nature, its seasons, and animal welfare, underpins our whole method, allowing us to produce the highest quality food.”

Rossorapa recipes are exclusively signed by the well-known Pietro Leemann, founder of Milan’s Joia, the first Michelin starred vegetarian restaurant in Europe — a huge achievement and a big leap for vegetarian cuisine. His food philosophy is deeply rooted in Japanese and Italian cultures, he believes in a full experience of all the senses. Selection of the right ingredients is crucial.

"When I met Gianluca for the first time a year ago, I was struck by the feeling of meeting an old friend again. Since that moment, we have been exploring projects together that are close to our hearts: the health of both our planet and people who appreciate good food. One such project is preserving the fruit and vegetables grown in Gianluca’s ethical farm. Pure, natural flavours, straight from the earth, at the same time quintessentially Italian," says Pietro Leemann.

Rossorapa values clear provenance of food, that’s why all their products are grown on an organic, sustainable, agricultural system on uncontaminated land, powered by renewable energy, all made in Italy.

They are working with Provenance UK to empower transparency in every step of the food supply chain. "Provenance shares Rossorapa's belief that every product has a story; by partnering with them, we can ensure our ability to tell those stories,” adds Stefania Barbaglio.

Rossorapa has re-established a direct, authentic link with the earth. Respect for nature, seasonal rhythms and certified organic farming methods are the cornerstones of our work in producing fresh, tasty, organic produce.

Food is looked after carefully and meticulously throughout every step of the cycle, from the moment crops grow on the farm in Northern Italy, to the very moment the fresh produce arrives on consumers' tables. To ensure freshness, products are delivered same day to national orders and within a day internationally. It’s hard work, but it’s worth it so they know that their products are the best they can possibly be.

Rossorapa will launch in the UK in September at the FT Weekend Festival, one of the most prestigious cultural events in the country.

Attendees of the FT Weekend Festival are eligible to enter the prize draw to win a Summer Hamper. Enter your details here.

Follow Rossorapa on instagram for more deliciousness @Rossorapa

Implementing blockchain into the supply chain: More ethics, sustainability and better consumer…

Implementing blockchain into the supply chain: More ethics, sustainability and better consumer protection

As the blockchain revolution keeps gathering momentum around the world, different industries are deploying the technology to challenge current ways of operating and improve standards.

One of these industries is the logistics sector, and its long, multi-layered supply chains. A supply chain encompasses many levels, ranging from manufacturing to consumer use and everything in between.

The current globalised manufacturing system implies that these typically complex supply chains actually surpass geographical boundaries, sometimes intercontinentally. This results in a lack of transparency in the current model. Consumers have limited knowledge and understanding of the manufacturing process, allowing for flaws and gaps to go unnoticed by the public eye.

The solution? Blockchain, of course.

Blockchain technology has the ability to store a huge amount of data on an open, secure and accurate platform. The key features of blockchain technology could help revolutionise supply chain technologies.

A decentralised digital ledger network can record, track, verify and share each and every element of all the assets in one single network, which is open to public access. It can pull together links all along the chain, from raw material providers right up to retailers. The records are kept in a digital central system, as opposed to leaving it up to each participant to store data in their own isolated system.

The case for blockchain in Fashion

Since all kinds of information can be included in a blockchain-powered supply chain, companies’ unethical practices can be recorded and exposed. The fashion industry, for example, which is loaded with cash and celebrity promotion, is also known for some complacency over human and labour rights abuse.

Open information means that the culture of sweatshops, child labour, exploitation and human rights breaches could be close to an end, as a result of increased accountability for brands engaging in and profiting from it.

On top of that, a blockchain-based system would mean that counterfeit products could be traced back to origin and reduce incidence of fraudulent products. To verify goods’ provenance, the blockchain system authenticates and validates their authenticity, or any diversion from its original destination.

The pharma industry is also said to be exploring aspects of this technology . Drug fraud is indeed a concern, with figures showing that 10 percent of all pharmaceutical products around the world are fake — number that can jump to 70 percent in some countries. Fraudulent pharmaceuticals set a dangerous health precedent, so the use of blockchain in this industry could not only be revolutionary, but life-saving.

In 2017, London-based designer Martine Jarlgaard partnered with blockchain company Provenance to track the journey of all material through the supply chain. Each garment in her collection had a digital token, containing location, content and timestamps presented to consumers. Provenance tracked alpaca fleece from the moment of shearing on the farm, through to spinning, knitting, and finishing in Martine Jarlgaard’s London studio.

Matthew Drinkwater, head of the Fashion Innovation Agency at London College of Fashion, who partnered with Martine to give life to the project, said that their goal was to increase consumers’ confidence: “What we’re looking to create is a new protocol and standard for giving consumers confidence in what they’re buying. The fact that this is blockchain-verified will mean it’s a product that they can believe in. That’s where there should be a movement towards, and as the technology evolves, we’ll see the final part of the process become even more transparent and visible for consumers.”

“Full transparency and traceability becomes a stamp of approval allowing consumers to make informed choices with no extra effort,” says Martine.

Blockchain in the food industry

Similarly, the food industry can also enjoy great benefits from blockchain-powered supply chains. Until recently, it had been incredibly difficult for consumers to be sure of the origin of their food, with few mechanisms in place to check on food companies’ practices.

According to the World Health Organisation (WHO), one in 10 people fall ill from contaminated food every year. Food fraud is indeed a problem, and in many cases it arises from flaws with the supply network.

A blockchain-based supply chain had a positive impact on farmers and raw material producers, ensuring corporate responsibility from wealthy food retailers. It also benefits the Fairtrade culture, as it allows for price disclosure, enabling consumers to check for any exploitation of small-scale producers in favour of big company profits, verifying that Fairtrade standards have been respected.

The benefits of blockchain

Ø Transparency: all information available made public
Ø Greater Scalability: any number of participants can participate in the network
Ø Security: open system helps eliminate malpractices and irregularities

Blockchain can increase the efficiency and transparency of any supply chain, creating a positive impact at every step from manufacturing to delivery. It is important, though, that this information is available for consumers so that they are fully aware of the unethical practices that companies could be held to account over. Consumers ultimately have the upper hand in the market and can make informed choices about a brand or purchase.